5 Signs Your Brand is Here to Stay
How many brands can you name off the top of your head? As a business that has thrived in its industry for almost 47 years, Service Uniform has worked hard to develop a strong, lasting brand. We strive to maintain a positive brand image by offering a quality product with exceptional value and unmatched service. But how can a company make sure their brand will last over the years?
- Understand the Industry: Whether you’re in the process an image revamp or just starting out, it is imperative that your brand reflects the values of the industry. With this being said, staying up to date on advances and making sure your brand holds up is a must. When first designing or determining your brand identity, try to think ahead for change and plan an adaptable design that will transfer across different mediums.
- Researching the Industry: In order to fully understand an industry, you must first conduct research. If after doing your research, you come to the conclusion that your brand doesn’t necessarily fit what you found in your industry, it’s time for a change. Before making any major changes, be sure you’ve evaluated why changes need to be made in the first place and how your company can best make them. Any changes made to your brand must be logically thought out and properly introduced. Every level of your customer base should be able to comprehend your reasoning behind making these changes.
- Create a Story: Many top name brands and products have an underlying story that infuses a deeper sense of meaning and reliability in the company. Whether it’s a part of your brand identity or your marketing materials, a story is a great way for your audience to remember your company and what it stands for. It is important that the story behind your brand is told in a clear, concise manner so that people can easily recall and remember the story.
- Stay Consistent: While we encourage exploring new advances in your industry, it’s important to keep your brand and messaging consistent. Customers like to know that they can rely on a company to always deliver the same quality product and service every time. This, in turn, develops customer trust- an invaluable trait.
- Track Your Goals: When building your brand identity, set goals and keep track of your progress. Whether you want to create a personality through social media or you want customers to associate certain emotions or words with your brand, setting goals is an imperative component of success. Set aside time to write down your goals and where your brand started. You should also plan for periodic progress reports to determine if your goals have been met and evaluate what needs to be done to accomplish them.
A lasting brand is the key to creating a successful company. At Service Uniform, we’re extremely proud of how much our brand has grown since 1969. Consistency and professionalism can largely impact your brand. Let us help you build your brand by enhancing your image with our customized uniform service.
