What Does it Mean to be First?
As a business owner, you will want to find ways to set yourself apart from your competition. Finding new products and services to offer is an important part of remaining relevant in any given industry. Being the first to market with a product or service comes with both a lot of responsibility and advantages. The team at Service Uniform know all about innovation since they were the first company to ever use the Blue Chip System®. This system uses RFID chips to keep track of the various uniforms a company has. Below are some of the advantages that Service Uniform gained and your company can take advantage of when being the first to market a product or service.
Building a Brand
Think about the biggest brands out there and what they all have in common. Do most people ask for a tissue or Kleenex? Do they ask for a soda or a Coke? Being first to market allows a business to create a brand that is synonymous with the industry they are a part of.
The Blue Chip System® has been often copied by competitors. However, one thing these competitors cannot copy is the brand recognition and the quality of the Blue Chip System®. Any time a customer sees this type of RFID chip tracking system being used, they will commonly refer to it as a Blue Chip System®. When a business owner is asked, how do you keep up with the uniforms you send in for cleaning? Their answer is usually the Blue Chip System®. This type of brand recognition allows Service Uniform to stay at the top of their industry due to the innovator status they have.
Avoid Competition For a While
Being an innovator in your industry is also a great way to avoid competition for a while. If you are the first to introduce a particular product or service, you will have a bit of breathing room due to the time it will take your competitors to catch up. During this window of time, you will have to do everything you can to gain traction. The harder you work on putting distance between yourself and your competitors, the easier you will find it is to stay on top.
While there are imitators out there using things like the Blue Chip System®, Service Uniform is recognized as the original creator of this system. The team at Service Uniform is always looking for ways to improve their Blue Chip System®. The passion Service Uniform has for this product is what sets them apart from their competition.
Perfecting Your Innovation
Another benefit that comes with being the first to market with a product or service is time to innovate. By the time your competition comes out with a product or service similar to yours, you should have your original product or service perfected. Having time to market test a product or service first will give you insight into any changes that need to be made. The Blue Chip System® went through many incarnations before becoming the well-oiled machine it is today. Using your time wisely when it comes to an innovation that you are first to market can give you the momentum you need to grow and expand with ease.
One of the main things you need to remember as a business owner is that hard work pays off. When you release a product or service, there is no guarantee it will be successful. The professionals at Service Uniform have learned from their mistakes and are a better company as a result of them. The hard work that went into developing the Blue Chip System has garnered Service Uniform the customer base and industry recognition they were after.
